Why exhibit?

Excellence

The excellence of our Exhibitors merits the highest appreciation from the market.

THE INNOVATION CLOUD is a real showcase able to offer maximum visibility and maximum comparison in terms of cost/efficiency ratios and participation in the fair, to both national and international industrial players.

THE INNOVATION CLOUD uses a highly-developed “one-stop-shop” model (a multi-technology high level fair and meetings at the highest level). This is the model most desired by:

  • Firms supplying multi-sector technological products
  • Customers looking for increasingly integrated solutions
  • Professionals who have to try inter-discipline approaches
  • Investors seeking diversification into new business opportunities

Critical mass and synergy

THE INNOVATION CLOUD wants to promote a low-carbon economy and society.

All renewable and efficient energy technologies are deployed to achieve this.
Technologies which are closely interlinked and connected to each other - capable therefore of generating important synergies and a true “technological” critical mass.

A global vision and a community effect

Internationalisation and a community effect.
These are two of the distinctive elements in the concept of THE INNOVATION CLOUD.

A constant drive towards internationalisation is essential for increasingly globalised technologies and markets. Our international vocation, which has always been our strenght, has caused Solarexpo to be one of the leading 3 specialised business events in the world and to conceive and establish the “GLOBAL SOLAR ALLIANCE network with the 2 event leaders in Asia and America. A platform to support business in traditional markets and at the same time create new opportunities in new and emerging markets.

Along with internationalisation, the organic involvement of all national sector associations continues to generate a strong “community” effect at system and country levels.

Communication B2B and B2C

“The world of energy has changed”.
A strong, positive and challenging statement.

Inspired by this headline, the communications strategy of THE INNOVATION CLOUD is for an event with a clear B2B profile, aimed at multiple professional target groups.

But it is also intended to seek the added value of experienced B2C segments for specific technologies.

We are increasingly strengthening the now “historic” function of creating a critical mass for communications and paying close attention to political decision-makers and public opinion generally.